WE KNOW WHERE YOUR BEEF COMES FROM.

“Knowing the producer lets people see that they are buying naturally reared, farm raised meat on the top tier for taste and quality,” Craig Cook understands. Prime Quality Meats stores only sell meat produced with this assurance.

ALL MEAT FROM OUR STORES IS HORMONE GROWTH PROMOTANT FREE.

And has been since 1980. And our paddocks are manure, not chemically, nourished. Craig’s stud is a lush green 300 acre expanse of lush rich grasslands in the Southern Highlands, whose cool climate is the optimal environment for his superb cows. They graze in peace (on a lavish diet of phalaris, cocksfoot, ryegrass and clover), free range, and drink only natural spring and rain water from the property’s dams and bores, which Craig’s manager monitors regularly to ensure their nutrient levels.

ALL OUR PRODUCERS ARE HANDS ON CARERS.

Craig too. He lovingly raises his own cattle on his own stud, from the breeding stock he stringently selected. Not all breeds produce beef of equal excellence. Craig hand picks his Angus and Herefords.

ENDORSED BY AUSTRALIA’S TOP TIER FOOD HALL:

Craig Cook is the butcher David Jones has trusted for 16 years to look after its name.
His beef, for example, is properly dry aged. He will not sell it until it’s perfect. The depth of flavour and tenderness achieved is distinctive, and worth the considerable effort. And Craig Cook’s Prime Quality beef proudly wears its quality assurance Meat Standards Australia (MSA) sticker as well as its brand name, Prime Quality Stud Beef.